Mudgee Region Business Masterclass

From Performance to Presence: Brand clarity, content strategy and showing up with online relevance

Kickstart the day with a hands-on session designed to help you build a clear, confident brand and a sustainable content approach.

Emily will guide you through:

• Brand identity and positioning
• Relevance over reach
• Content ideas and structure
• Showing up online with confidence
• Creating content without burnout

You’ll walk away with practical tools and a clear direction for how to show up and connect with your audience.

EMILY MANN - MANN POWER

Building a Brand Through Story: The Ballimore Church Project

Angus and Sally share the journey behind transforming a derelict country church into one of the region’s most sought-after wedding and events venues.

What began as a personal project to create the perfect setting for their own wedding evolved into a carefully built business, shaped by vision, patience and intention. Their story, later featured on ABC’s Grand Designs Transformations, is a powerful example of turning an idea into something meaningful and lasting.

This session explores what it really takes to build a brand from the ground up — creating connection, bringing a vision to life, and building something people genuinely value.

THE BALLIMORE CHURCH

AI for Regional Business: Think Bigger, Work Smarter, Stay Visible

A practical session exploring how AI is changing what’s possible for regional businesses — and how you can use it right now.

• The Big Picture: Understand how AI can support smarter decisions and growth
• Real Business Case Study: Hear how regional brand Margra Lamb scaled globally using AI, with live Q&A with Tim Leahy
• Put It Into Practice: Apply tools and ideas to your own business with live demos

Walk away with practical tools and strategies you can use immediately.

REGIONAL AI CO.

Bonus: Professional Headshots (Optional)

Throughout the day, attendees can opt in for professional headshots with Bonnie Sue Photography.

• 2 professionally edited images per person
• Download rights for web and social media use

A great opportunity to refresh your professional image while building your brand

BONNIE SUE PHOTOGRAPHY - BRANDING

This event is ideal for small business owners, content creators, sole traders, and professionals looking to improve their mindset and digital skills.

A notebook and pen (optional, for brainstorming)

Yes, the venue has Wi-Fi access for attendees needing to use their devices.

Yes – free all-day parking is available off Horatio Street or there is on street parking.

This event is designed as a full-day experience. We recommend attending all sessions to get the most value from your ticket.

No, this is a free optional add-on on the day.

Please email events@midwestern.nsw.gov.au after booking to notify us of any dietary needs.