Flavours of Mudgee Spectacular Return

Published on 27 September 2022

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Flavours of Mudgee made a spectacular return on Saturday with 11,696 people making their way into Mudgee’s CBD to enjoy the region’s best food and wine.

Following pandemic-forced cancellations in 2020 and 2021, more than half of this year’s crowd (53 per cent) were first-timers to the event, with the remaining 47 per cent having attended previously.

A strong contingent of visitors made up this year’s crowd, with 71 per cent visiting from outside of the region and the remaining 29 per cent living locally.

Based on these visitor numbers, length of overnight stays and postcode data it is estimated the event has generated $2 million for the local economy.

General Manager, Brad Cam said the Council co-ordinated event remains one of the State’s premier wine and food festivals after almost ten years.

“Flavours of Mudgee is really testament to Council’s commitment to supporting the local economy and the tourism industry as a key sector within it,” Mr Cam said.

“It comes as no coincidence that Mudgee was this month named the Australian Top Tourism Town for the second year in a row, with a diverse range of offerings and major events like Flavours of Mudgee.

“Council works hard to deliver this event and introduce new and exciting concepts to satisfy our attendees and ensure their return attendance.

“On behalf of Council I’d like to thank all the stallholders and businesses involved in ensuring the success of this event.”

Council secured $20,000 through Destination NSW’s Regional Event Fund to market the event locally and throughout the state.

Flavours of Mudgee will return in 2023 on Saturday, 23 September.