Economic benefit from major events

Published on 21 April 2022


More than $3.6 million has been injected into the local economy as a direct result of the three major events at Glen Willow this year.

A combined 18,228 people made it through the gates to see the NRL Charity Shield: South Sydney Rabbitohs v St George Illawarra Dragons (26 February), Round 4: Manly Warringah Sea Eagles v Canberra Raiders (2 April), and A-League Round 19: Central Coast Mariners v Macarthur FC (26 March).

Economic data shows 67 per cent of Manly v Canberra event attendees were visitors to the region, while 54 per cent of A-League attendees and 66 per cent of Charity Shield attendees were visitors to the region.

Visitors spend in local businesses, they eat in local restaurants and cafes, stay in local motels, and shop. The flow on economic benefits of major events are among the reasons why Council works to partner with professional sports clubs to secure multi-year games.

Based on these visitor numbers Council estimates the Manly v Canberra game generated $1.4 million for the local economy, whilst A-League generated $400,000 and Charity Shield $1.8 million.

Of the Manly game attendees 90 per cent plan to return to Mudgee again as a visitor, more than 80 per cent visited a local hospitality venue during their stay in the region, more than 70 per cent of overnight visitors stayed in hotels, motels, caravan parks and home rentals/Airbnbs.

Feedback on these events has been overwhelmingly positive, with comments like: “Great long weekend. Mudgee really made an effort to welcome NRL supporters and the game itself was at a fantastic venue. The town has many cafes, pubs and restaurants and is very beautiful”, “Excellent region with plenty to do while in the area plus a great ground”, “Enjoyed the games immensely...our first visit to Mudgee and we're highly impressed”, and “Was a good set out event with quality food and drinks with easy access to multiple options if one was busy. Sold me with the amazing stadium with the sun really shining as it went down over the mountains before the game started.”

Council will host the Charity Shield again in 2023 with a date to be announced later this year.