Future-Proof Your Marketing Workshop

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The ‘Future-Proof Your Marketing’ workshop will be led by strategic marketing consultant and NSW Business Connect Advisor, Hannah Stack.

This event is a great opportunity for the region’s small businesses who want to harness the power of artificial intelligence (AI), learn how to refine their customer messaging, boost visibility with Generative Search Optimisation (GSO), and apply quick-win tools that can be used today.

In this interactive workshop, small business owners will learn:

How to apply AI across operations and marketing
How to create marketing personas and content using AI
The 5 P’s of AI in marketing: Planning, Personalisation, Productivity, Performance, Protection
Why Generative Search Optimisation (GSO) matters more than ever
Real tools and real examples from real small businesses
Quick wins to start using today
Better marketing ideas and a clearer path forward in the AI era

'Future-Proof Your Marketing: AI Tools, Strategies and Real-World Applications' is being hosted by Mid-Western Regional Council in support of the NSW Government's 2025 NSW Small Business Month.

Agenda:

Arrivals from 4.45pm
5.00pm: 'Future-Proof Your Marketing: AI Tools, Strategies and Real-World Applications' - workshop led by Hannah Stack
7.00pm: Event conclusion

Registration:

Please fill out the registration form below to secure your spot.
Registrations close 5 pm Tuesday, 14 October 2025.

Click here to view form.